Table of Contents

Online Brokerage and Marketplace Reviews

Nov 15, 2021

So, after a lot of research and perhaps some soul searching, you’ve decided to buy an online business. The first thing you need is deal flow and you have a few options to go about this: You can either use a broker or marketplace that specializes in online businesses or simply source the deals privately yourself. While there are pros and cons to both, most buyers tend to go in the broker direction — at least for their first few deals — as it allows you to assess more deals and provides better stucture and support.

Naturally, the question arises, which broker should you choose? Well, there are a ton of options and the right one for you typically depends on the type of online businesses you’re after, your budget, preferred communication styles, and so much more. As a way to help you make the right decision, we’ve decided to interview as many online brokerages as possible to help you make the right decision as part of our Online Brokerage and Marketplace Review series.

We’ll continue updating this post as we hear back from more:

NameTypes of BusinessesPrice RangeVetting ProcessFull Review
Empire FlippersWide variety including eCommerce, content, SaaS, etc. Industry leaders in content, Amazon FBA, and KDP.As low as $40K all the way to $10M+Extensive vetting process. They reject 92% of businesses. Vetting takes 2-8 weeks.Read Here
Quiet Light Brokerage

SaaS, eCommerce, FBA, content, and everything in between.From $250K to $100M+P&L and financial statement review, in-depth Q&A, and overall thorough vettingRead Here
MicroAcquireSaaS, eCommerce< $10K to $100M+The business itself, website traffic, financials, and seller’s backgroundRead Here

P.S. If you run an online brokerage or marketplace and would like to be featured, please send us an email at support@rapiddiligence.com!

Have experience working with any of the listed online marketplaces or brokerages? We’d love to hear about your experience in the comments!

Get invaluable insights and data we’ve collected after analyzing hundreds of deals:

About Author

Rapid Diligence

Rapid Diligence provides comprehensive and data-driven due diligence services for SMBs at every price range. Whether you’re ready to close or considering buying an online business, we’re here to help!

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Apr 29, 2025
The Buyer's Guide to M&A Negotiations: Strategies, Structures, and Pitfalls to Avoid
For most acquisition entrepreneurs, negotiating a deal is both exciting and intimidating. It’s where strategy meets psychology — and where the success of your acquisition can be won or lost. M&A negotiations are about far more than just “price.” Deal structure, risk allocati...
Apr 21, 2025
Why the Bank’s Due Diligence Shouldn't Replace Yours
If you’re financing your deal with an SBA loan or working with a lender to close a business acquisition, chances are you’ve heard something along the lines of: “The bank will do their own due diligence.” That’s true. But it’s also incomplete. Because here’s the catch: a bank’s due diligence...
Apr 14, 2025
What Happens After a Quality of Earnings Report?
For many first-time or early-stage acquirers, getting the Quality of Earnings (QoE) report feels like a big milestone—and it is. But it’s also the beginning of the most important conversations in your deal process. If you’re holding a fresh QoE and wondering, “Now what?”—this guide is for you. Le...

Free access to all the deal data we've collected:

After assessing countless deals, we’ve gained exclusive insight into what buyers are actually paying for businesses, not simply what sellers are asking.

Does longevity of a business affect its valuation more than growth? What’s the primary difference between an eCommerce business that sells at 3x vs. 7x EBIDTA?

We have the answers and the data to back it up. And we’re willing to share it. 😏