Table of Contents

Online Brokerage and Marketplace Reviews

Nov 15, 2021

So, after a lot of research and perhaps some soul searching, you’ve decided to buy an online business. The first thing you need is deal flow and you have a few options to go about this: You can either use a broker or marketplace that specializes in online businesses or simply source the deals privately yourself. While there are pros and cons to both, most buyers tend to go in the broker direction — at least for their first few deals — as it allows you to assess more deals and provides better stucture and support.

Naturally, the question arises, which broker should you choose? Well, there are a ton of options and the right one for you typically depends on the type of online businesses you’re after, your budget, preferred communication styles, and so much more. As a way to help you make the right decision, we’ve decided to interview as many online brokerages as possible to help you make the right decision as part of our Online Brokerage and Marketplace Review series.

We’ll continue updating this post as we hear back from more:

NameTypes of BusinessesPrice RangeVetting ProcessFull Review
Empire FlippersWide variety including eCommerce, content, SaaS, etc. Industry leaders in content, Amazon FBA, and KDP.As low as $40K all the way to $10M+Extensive vetting process. They reject 92% of businesses. Vetting takes 2-8 weeks.Read Here
Quiet Light Brokerage

SaaS, eCommerce, FBA, content, and everything in between.From $250K to $100M+P&L and financial statement review, in-depth Q&A, and overall thorough vettingRead Here
MicroAcquireSaaS, eCommerce< $10K to $100M+The business itself, website traffic, financials, and seller’s backgroundRead Here

P.S. If you run an online brokerage or marketplace and would like to be featured, please send us an email at support@rapiddiligence.com!

Have experience working with any of the listed online marketplaces or brokerages? We’d love to hear about your experience in the comments!

Get invaluable insights and data we’ve collected after analyzing hundreds of deals:

About Author

Rapid Diligence

Rapid Diligence provides comprehensive and data-driven due diligence services for SMBs at every price range. Whether you’re ready to close or considering buying an online business, we’re here to help!

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Aug 25, 2025
Owner-Dependent Revenue: Will It Survive After Close?
When you buy a small business, you are not just acquiring assets, employees, and systems. You are also buying the revenue streams that sustain the company. But in many acquisitions, a closer look reveals those streams are closely tied to one person: the current owner. This is what we call owner-d...
Aug 18, 2025
How to Use Contingencies Strategically in and LOI
In small business acquisitions, the Letter of Intent (LOI) sets the stage for everything that follows. While it is typically non-binding, it outlines the buyer’s intent, proposed terms, and conditions for moving forward. One of the most powerful tools within an LOI is the contingency clause. Cont...
Aug 11, 2025
Lessons Learned from Deals That Almost Fell Apart
In small business acquisitions, very few deals glide smoothly from LOI to closing. More often, unexpected challenges surface mid-process, creating moments where the deal feels uncertain. These situations can be stressful, but they’re also some of the best teachers. They reveal where risks truly l...

Free access to all the deal data we've collected:

After assessing countless deals, we’ve gained exclusive insight into what buyers are actually paying for businesses, not simply what sellers are asking.

Does longevity of a business affect its valuation more than growth? What’s the primary difference between an eCommerce business that sells at 3x vs. 7x EBIDTA?

We have the answers and the data to back it up. And we’re willing to share it. 😏